HOW IT WORKS
From trending to table.
Every day, 7 steps. Fully automatic.
1
STEP 1
Trending search
Every day, AI searches what is trending per category — ingredients, seasonal dishes, viral recipes. This ensures {BRAND_NAME} always reflects what people actually want to cook right now.
2
STEP 2
Recipe generation
Claude generates a complete, publishable recipe: a title, description, ingredient list with exact quantities, step-by-step instructions, prep time, calories, servings and difficulty level.
3
STEP 3
Independent quality check
A separate AI call with a strict reviewer persona checks the recipe on 8 criteria: completeness, ratios, cooking logic, prep time accuracy, food safety, diet label accuracy, ingredient availability and originality. Score below 80? Not published, retry.
4
STEP 4
Food photo
GPT Image generates a professional food photo for each approved recipe. The image is stored permanently in {BRAND_NAME} storage — not a link to an external service.
5
STEP 5
Translation into 20+ languages
The approved recipe is immediately translated into 20+ languages: Dutch, German, French, Spanish, Italian, Portuguese, Polish, Russian, Japanese, Chinese, Korean, Arabic and more. Each language gets its own URL for international SEO.
6
STEP 6
Goes live
The recipe is published automatically — categorised, searchable, available in 20+ languages. No human editorial step needed.
7
STEP 7
You cook it
The community picks recipes, cooks them at home, and uploads photos. Tips, variations and reactions — that is the real quality validation.